This site uses different types of cookies.
Functional cookies
The purpose of these cookies is to enable or facilitate electronic communication (detection of connection errors, identification of connection points, website security, etc.) or to provide online communication services at your express request (screen display preferences, memorisation of data, etc.).) or to provide online communication services at your express request (screen display preferences, storage of information entered in forms, shopping basket, etc.).shopping basket (if applicable), access to your user account, use of a chat or chatbot on the site, etc.).).
These cookies are necessary for the proper operation of our site.
You cannot oppose the use of these cookies, and your consent is not required when our site uses this type of cookie.
Social cookies
Subject to your consent, we use social cookies for advertising and audience measurement purposes, in particular to show you our ads when you are connected to these social networks (Facebook, Twitter, LinkedIn, TikTok, etc.), and to help us understand users' interactions and engagement with our ads on these social networks.
The purpose of these cookies is also to make the site more user-friendly and interactive, by allowing you to interact with these social networks and by integrating content from these social networks on our site (such as YouTube videos).
In particular, these cookies may process data relating to the number of items of content shared via social networks, the fact that you have an account on a social network, the tracking of your browsing on different sites or on these social networks, and so on. These functions are based on third-party applications integrated into our site. The social network providing such an application button is likely to identify you thanks to this button, even if you did not use this button when visiting our site. This type of application button may enable the social network concerned to track your browsing on our site, simply because your account with the social network concerned was activated on your terminal (open session) during your browsing on our site.
We invite you to consult the privacy protection policies of these social networks in order to find out how the browsing information they may collect through these application buttons is used, particularly for advertising purposes. These policies should enable you to exercise your choices with regard to these social networks, in particular by configuring your user accounts for each of these networks.
Advertising personalisation cookies
Subject to your consent, the purpose of these cookies is to improve the relevance of the advertisements displayed on our site and on third-party media. When we send you promotional messages or broadcast such messages, our objective is to send you the most relevant advertisements and offers possible, adapted to your needs or genuinely likely to interest you.
These cookies may process data relating to your personal preferences, your interests in our products and/or services, and your consumption habits.
This automated processing of data is therefore used to improve your browsing experience:
- by showing you relevant ads at the right time,
- by filtering out those that are unlikely to be of interest to you,
- or by limiting the number of times you are shown the same ad.
For example, this processing may lead us to show you an advertisement relating to a car segment that you are likely to prefer (an SUV rather than a city car, or vice versa).
The data processed in this way may come from different sources and may be cross-referenced: data from our customer files, navigation data, data from third parties, data on the use of your vehicle, etc. The use of such tools is defined in the Privacy Policy. The use of such tools is defined as profiling by the applicable regulations.
Content personalisation cookies
Subject to your consent, the purpose of these cookies is to improve your browsing experience on the site by refining the relevance of the editorial content presented to you. To do this, we collect information about how you use the site, such as the pages you visit, the functionalities you interact with, the content you view, the preferences you select, etc. This enables us to tailor the content to your needs. This enables us to tailor editorial content more specifically to your expectations.
Audience measurement cookies
The purpose of these cookies is to analyse the number of visitors and the use made of the site, to study the user path or simply to collect aggregate signals concerning the flow of visits to the site (for example: choice of language, previous page visited, time-stamp of visit, choice of cookies).
These cookies may process data relating to the pages visited, the length of time the pages are visited, the browser you use to visit these pages, your use of a chat or chatbot on the site, etc.
The data collected by these cookies may also be used to create algorithms and profiles to analyse your potential interests and preferences for our products and services. We may combine this data with other information, such as information from our customer database (for more information on profiling and how to object to it, please consult our Information on the protection of your personal data).
The use and storage of these cookies is generally subject to your consent.
Under certain conditions, certain tracers may only collect technical signals without identifying you or tracing your visit, without the need to obtain your consent, insofar as they are only used to produce anonymous audience measurement statistics.
15 years' experience
No. 1 in unaided awareness
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